OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR CLAIM PRIZE. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING A PRIZE. 

THESE OFFICIAL RULES CONTAIN AN ARBITRATION AGjREEMENT, WHICH WILL, WITH LIMITED EXCEPTION, REQUIRE YOU TO SUBMIT CLAIMS YOU HAVE AGAINST PEACE FIRST, INC. TO BINDING AND FINAL ARBITRATION. UNDER THE ARBITRATION AGREEMENT, (1) YOU WILL ONLY BE PERMITTED TO PURSUE CLAIMS AGAINST PEACE FIRST, INC. ON AN INDIVIDUAL BASIS, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE ACTION OR PROCEEDING, AND (2) YOU WILL ONLY BE PERMITTED TO SEEK RELIEF (INCLUDING MONETARY, INJUNCTIVE  AND DECLARATORY RELIEF) ON AN INDIVIDUAL BASIS.

The Peace First Challenge (the “Challenge”) begins at 12:00 a.m. ET on January 17, 2017 and ends at 11:59 p.m. ET on June 18, 2017 (such period referred to in these Official Rules as the “Challenge Period”), and consists of the three phases outlined in Section 1 (Overview) and described further in Section 3 (Challenge Phases) below. The Challenge is sponsored by Peace First, Inc. (the “Sponsor”).

THE CHALLENGE IS OPEN TO TEAMS OF THREE OR MORE PARTICIPANTS WHO ARE RESIDENTS OF THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA, AND WHO ARE EACH 13 TO 24 YEARS OLD AT THE TIME OF ENTRY (EACH, A “TEAM”). PARTICIPANTS MAY ONLY BE A MEMBER OF ONE TEAM. DO NOT ENTER IF YOU DO NOT MEET THESE REQUIREMENTS OR ARE NOT LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. SUBJECT TO ALL APPLICABLE FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. TO DETERMINE WHETHER YOU ARE ELIGIBLE TO PARTICIPATE IN THE CHALLENGE AS A MEMBER OF A TEAM, PLEASE ALSO SEE SECTION 2 (ELIGIBILITY; SUBMISSIONS GENERALLY) BELOW.

If you are 13 or MORE YEARS OLD but UNDER the age of majority in your state of residence (A “MINOR”), you may PARTICIPATE IN the Challenge only with the PERMISSION OF AND ACCEPTANCE OF THESE OFFICIAL RULES BY your parent or guardian. If you are a parent or guardian agreeing to thESE OFFICIAL RULES ON BEHALF of A MINOR PARTICIPANT, you represent and warrant that you have reviewed and now consent to thESE OFFICIAL RULES and accept full responsibility for THE MINOR PARTICIPANT’S PARTICIPATION IN THE CHALLENGE.

  1. OVERVIEW:

Eligible Teams interested in changing their communities for the better and showing the power that young people have to be a force for good are encouraged to enter the Challenge, which will facilitate Teams’ efforts to address issues of intolerance in their communities through peacemaking projects (“Projects”). During the Challenge Period, Teams will identify and address injustices that they care about—issues that really hurt or hold back groups of people and are not just inconveniences—by developing and implementing plans for Projects. At the end of the Challenge, selected Teams will be invited to participate in a peacemaking accelerator program and summit (the “Accelerator”) so that they can learn from experts about how to take their Teams’ Projects to the next level and compete for additional funds for their Projects.

In the first phase of the Challenge (“Phase 1”), each participant will get started by creating a user account on the Sponsor’s website, if the participant does not already have a Peace First account, and each Team will register for the Challenge on the Sponsor’s website. Once a Team has registered for the Challenge, it will receive a peacemaking toolkit. Each Team will then be asked to (a) create a Project page to document the injustice that the Team will work to address (a “Project Page”); (b) submit an insight image to help others meet the Team and understand the injustice the Team has decided to tackle, and an insight statement to indicate the root cause of that injustice and explain how the Team wants to address it (such image and statement collectively, an “Insight Statement”); and (c) submit a plan to describe the Team’s Project goals and the funding requested for implementing the Project, from $25 to $250 (such plan, the “Phase 1 Submission”). Eligible Phase 1 Submissions will then be judged in one of two rounds based on the criteria set forth below in Section 3(a)(ii) (Phase 1: Judging and Criteria), and 100 Teams total will be selected to receive funding for implementing their Projects (such Teams, the “Phase 1 Finalists”).

In the second phase of the Challenge (“Phase 2”), the Phase 1 Finalists will implement the Project plans described in their Phase 1 Submissions and document their activities and achievements. Teams will then be asked to (a) submit a reflection essay summarizing the lessons learned in implementing their Projects and the next steps for their Teams; (b) share an image (and a video, if available) depicting their achievements; and (c) indicate whether they would like to be considered for participation in the Accelerator (collectively, a “Phase 2 Submission”). Eligible Phase 2 Submissions will then be judged based on the criteria set forth below in Section 3(b)(ii) (Phase 2: Judging and Criteria), and ten (10) Teams will be selected to participate in the Accelerator (such Teams, the “Phase 2 Finalists”).

In the third phase of the Challenge (“Phase 3” or the “Good Starts Young Rally”), each Phase 2 Finalist will select three Team members to participate in the Accelerator, through which those Team members will have the opportunity to meet and work with industry experts to create plans for the next stage of their Project. The three Team members from each Phase 2 Finalist will then make a presentation to the Accelerator judging panel to describe the next stage of their Project and request additional funds for their Project (each such presentation, a “Phase 3 Submission”). Each Phase 2 Finalist will receive $2,000 for participating in the Accelerator and submitting an eligible Phase 3 Submission, and $10,000 will be awarded to one winner as selected by a combination of public votes and judges scores. Public votes will account for 10% of the final total.

 Challenge Timeline

 

Phase 1:

Plan Phase

Start Date

(at 12:00 a.m. ET)

End Date

(at 11:59 p.m. ET)

Register Team January 17, 2017

February 3, 2017

(the “Registration Deadline”)

Create Project Page and Submit Insight Statement January 17, 2017

March 3, 2017

(the “Insight Statement Deadline”)

Submit Phase 1 Submission:

Round 1

January 17, 2017

March 10, 2017

(the “Phase 1, Round 1 Deadline”)

Round 1 Judging Period March 13, 2017 March 17, 2017

Submit Phase 1 Submission:

Round 2

March 11, 2017

March 23, 2017

(the “Phase 1, Round 2 Deadline”)

Round 2  Judging Period March 27, 2017 March 31, 2017
Phase 1 Finalists Notification/Verification March 20, 2017 April 14, 2017

Phase 2:

Action/Reflection Phase

Start Date

(at 12:00 a.m. ET)

End Date

 (at 11:59 p.m. ET)

Submit Phase 2 Submission April 17, 2017

May 12, 2017

(the “Phase 2 Deadline”)

Phase 2 Judging Period May 15, 2017 May 19, 2017
Phase 2 Finalists Notification May 22, 2017 June 17, 2017

Phase 3:

Accelerator Phase

Start Date

 (at 12:00 a.m. ET)

End Date

(at 11:59 p.m. ET)

Participate in Accelerator and Submit Phase 3 Submission June 17, 2017

June 18, 2017

(the “Phase 3 Deadline”)

Phase 3 Judging Period June 17, 2017 June 18, 2017
Phase 3 Finalists Notification June 17, 2017 June 18, 2017

 

  1. ELIGIBILITY; SUBMISSIONS GENERALLY:

(a) Team Eligibility. The Challenge is only open to teams of three or more residents of the 50 United States or the District of Columbia who are each 13 to 24 years old at the time of entry. Entries are limited to teams of three or more eligible participants only; commercial enterprises and business entities are not eligible. Participants may only be a member of one Team. By participating in the Challenge, each participant accepts the terms and conditions stated in these Official Rules, agrees to be bound by the decisions of the Sponsor and warrants that the participant is eligible to participate in the Challenge. A Minor participant must have the permission of a parent or guardian to participate in the Challenge, and the Minor participant’s parent or guardian must accept the terms and conditions stated in these Official Rules and agree to be bound by the decisions of the Sponsor on behalf of the Minor participant and warrant that the Minor participant is eligible to participate in the Challenge. Employees, volunteers, independent contractors, officers and directors of the Sponsor, any partners of the Sponsor in connection with the Challenge, including without limitation [Allstate Insurance Company and the Allstate Foundation (collectively, “Allstate”)], and such parties’ affiliates, subsidiaries, advertising, promotion and fulfillment agencies, legal advisors, and their immediate family members and persons living in the same household are not eligible to participate in the Challenge. THE CHALLENGE IS VOID WHERE PROHIBITED OR RESTRICTED BY LAW and is subject to applicable federal, state and local laws and regulations.

(b)Submission Eligibility. Submissions that are submitted by Teams in connection with the Challenge (each, a “Submission”) will be reviewed for compliance with these Official Rules before judging occurs and will only be eligible if such Submissions (i) are in English, (ii) do not disparage the Sponsor or any other person or party affiliated with the Challenge, (iii) are submitted during the appropriate period of the Challenge Period, in accordance with Challenge Timeline table above, (iv) contain only the original content of the applicable Team’s participants, and are created in connection with the Challenge and (v) do not contain content that is unlawful, hateful or obscene. The Sponsor reserves the right, in its sole discretion, to disqualify Submissions which the Sponsor determines at any time in its sole judgment are ineligible or inappropriate. Each participant acknowledges that the decisions of the Sponsor are final and binding.

Maximum of one (1) Submission per participant and Team for each of Phase 1, Phase 2 and Phase 3 (each, a “Phase”). If any participant enters the Challenge more than once, including by being a member of more than one Team during Phase 1 or by submitting more than one Submission for a Phase as part of a Team, the first eligible Submission received by the Sponsor for the participant for the applicable Phase will be the Submission considered for the participant for that Phase. The first eligible Submission received for a Team during a Phase will be the only Submission considered for that Team for the applicable Phase. Participation in the Challenge is voluntary and does not require you to purchase anything from the Sponsor. No illegible, incomplete, forged, altered or automated or mechanically reproduced Submissions will be accepted. All Submissions become the property of the Sponsor and will not be returned.  All Submissions and all other information provided by a participant in the Challenge to the Sponsor in connection with the Challenge and/or any prize are subject to the Sponsor’s Privacy Policy located at https://www.peacefirstchallenge.org/privacy-policy/, the Sponsor’s Terms of Use located at https://www.peacefirstchallenge.org/terms-and-conditions/ and these Official Rules.

3. CHALLENGE PHASES:

(a) Phase 1 (Plan Phase)
i. How to Enter. To enter Phase 1 of the Challenge, your Team must complete the steps in (A) through (E) below in accordance with the Challenge Timeline table in Section 1 (Overview).

(A) Each Team member must be an eligible participant, as set forth in Section 2(a) (Team Eligibility).

(B) Each Team member must be a registered user of the Sponsor’s website. Each Team member can create an individual account on the Sponsor’s website at https://www.peacefirstchallenge.org/get-started/.

(C) Register your Team of at least three (3) eligible participants for the Challenge by completing and submitting the registration form at https://www.peacefirstchallenge.org/accept-peace-first-challenge/team-registration/ by the Registration Deadline. One (1) registration form per Team.

(D) Create a Project Page at https://www.peacefirstchallenge.org/create-project to document the injustice that the Team will work to address, and complete and submit your Insight Statement for your Project at https://www.peacefirstchallenge.org/accept-peace-first-challenge/submit-your-insight/ by the Insight Statement Deadline. One (1) Project Page and one (1) Insight Statement per Team.

In your Team’s Insight Statement, upload an image that will help others meet your Team and understand the injustice your Team has decided to tackle and enter information about…
• Your Project;
• The injustice your Team is working to address through your Project;
• What your Team thinks is the root cause of that injustice; and
• The idea your Team has to solve the injustice.

(E) If your Team is submitting a Phase 1 Submission for the first round of Phase 1 (“Round 1”), during which up to 40 Teams will be selected as Phase 1 Finalists based on the criteria set forth in Section 3(a)(ii) (Phase 1: Judging and Criteria) to receive funds for their Projects in amounts ranging from $25 to $250, complete and submit your Phase 1 Submission at https://www.peacefirstchallenge.org/accept-peace-first-challenge/submit-your-plan/ by the Phase 1, Round 1 Deadline.

-OR-

If your Team is submitting a Phase 1 Submission for the second round of Phase 1 (“Round 2”), during which 60 or more Teams will be selected as Phase 1 Finalists based on the criteria set forth in Section 3(a)(ii) (Phase 1: Judging and Criteria) to receive funds for their Projects in amounts ranging from $25 to $250, complete and submit your Phase 1 Submission at https://www.peacefirstchallenge.org/accept-peace-first-challenge/submit-your-plan/ by the Phase 1, Round 2 Deadline.

One (1) Phase 1 Submission per Team. Please note that Teams submitting Phase 1 Submissions by the Phase 1, Round 1 Deadline may have more time to implement their Projects and prepare and complete submissions for subsequent Phases of the Challenge, if selected as Phase 1 Finalists.

In your Team’s Phase 1 Submission, provide additional details about your Project, upload a plan for implementing your Project and indicate the funds your Team is requesting for the Project, from $25 to $250. Your Team must commit to secure funds at least equal to the amount of funds your Team requests by securing in-kind assistance or other financial resources for your Project.

In your Phase 1 Submission, your Team will be asked to provide information including…
• Your Project’s top two to three goals;
• How your Team will demonstrate compassion in your Project;
• How your Team will show courage;
• How your Team will collaborate with others; and
• Ways in which your Team will identify if your Project is moving in the right direction.

ii. Judging and Criteria. Eligible Phase 1 Submissions will be judged by a qualified panel of judges consisting of employees, officers or directors of the Sponsor based on the following criteria, which will be weighted equally:

(A) Feasibility of Project

(B) Presence of courage, compassion and collaboration (the “Peacemaking Qualities”)

(C) Demonstrated need to access resources

The 40 Teams with the highest total scores determined during the Round 1 judging period indicated in the Challenge Timeline table (the “Round 1 Judging Period”) and the 60 Teams as with the highest total scores determined during the Round 2 judging period indicated in the Challenge Timeline table (the “Round 2 Judging Period”) based on the above criteria will be selected as the Phase 1 Finalists, subject to verification. In the event of a tie, the Team that submitted the Phase 1 Submission with the higher score for presence of the Peacemaking Qualities, as determined by the panel of judges in its sole discretion, will be deemed to have a higher score.

Teams submitting Phase 1 Submissions by the Phase 1, Round 1 Deadline that are not selected as Phase 1 Finalists during the Round 1 Judging Period will not be considered again during the Round 2 Judging Period. If fewer than [40] eligible Phase 1 Submissions are received by the Phase 1, Round 1 Deadline, the panel of judges may select more than 60 Teams as Phase 1 Finalists during the Round 2 Judging Period, so that there are a total of 100 Phase 1 Finalists.

Each verified Phase 1 Finalist will receive the funds requested in the applicable Team’s Phase 1 Submission (ranging from $25 to $250) to be used for purposes of implementing the Team’s Project, and will be eligible to participate in Phase 2. For additional information on the Challenge prizes, see Section 4 (Prizes).

The choice of the Phase 1 Finalists is final and binding and not subject to review or appeal.

iii. Finalists Notification and Verification. The potential Phase 1 Finalists are subject to verification of eligibility, including verification of Team members’ ages. The Phase 1 Finalists will be announced on the Sponsor’s website, on or about [April 17, 2017]. Each potential Phase 1 Finalist will be notified at the email address and/or phone number that was submitted by the Team in its Phase 1 Submission during the Phase 1 Finalists Notification/Verification period indicated in the Challenge Timeline table above. Each member of a Team that is selected as a potential Phase 1 Finalist may be required to verify the member’s eligibility to participate in the Challenge by completing, signing and returning an Affidavit of Eligibility/Liability Release within five (5) days of receipt. If a Team member of a potential Phase 1 Finalist does not respond to a phone/email notification or if any Team member of a potential Phase 1 Finalist does not deliver any required documents by this date, the Sponsor reserves the right to disqualify the potential Phase 1 Finalist and attempt to select another potential Phase 1 Finalist based on the procedures described above. The Sponsor is not responsible for and will not be liable for late, lost, misdirected or unsuccessful efforts to notify a Team member of a potential Phase 1 Finalist. If your Team is selected as a Phase 1 Finalist, you agree to the Sponsor’s use of your name, address, likeness and/or prize information for promotional purposes in any medium without additional compensation to the extent permitted by law.

(b) Phase 2 (Action/Reflection Phase)
i. How to Enter. To enter Phase 2 of the Challenge, your Team must…

(A) Be selected and verified as a Phase 1 Finalist, as described in Section 3(a)(iii) above (Phase 1: Finalists Notification and Verification); and

(B) Complete and submit your Phase 2 Submission at https://www.peacefirstchallenge.org/accept-peace-first-challenge/reflect-act-share/ by the Phase 2 Deadline indicated in the Challenge Timeline table. One (1) Phase 2 Submission per Team.

In your Team’s Phase 2 Submission, your Team will be asked to…
• Share the lessons your Team learned in implementing its Project plan;
• Provide a description of what is next for your Team and your Project;
• Upload an image that shows what your Team achieved; and
• Add a link to a reflection video about your Project (if available).

To submit your completed Phase 2 Submission for judging to be considered for participation in the Accelerator (“Phase 3” or the “Good Starts Young Rally”), click the box next to the text that states “I want to be considered to be part of an accelerator where experts will help me take my idea to the next level.

ii. Judging and Criteria. Eligible Phase 2 Submissions will be judged by a qualified panel of judges consisting of employees, officers or directors of the Sponsor and Allstate and based on the following criteria, which will be weighted equally:

(A) Alignment to Challenge theme

(B) Potential for impact

(C) Level of Compassion: A Project that shows compassion includes any or all of these three elements:

1. Recognizes an injustice: Your Team has noticed something wrong or unfair, and has been compelled to act. Your Team has noticed something that is not right and wants to fix it.

2. Shows empathy: Your Team values and seeks to understand others’ feelings, experiences and perspectives. Your team has seen someone else’s suffering and feels the need to help.

3. Values Others: Your Team connects with people of different backgrounds or ideas, and believes in the worth and dignity of others. Your Team respects and works to understand people who are different from your Team members.

(D) Level of Courage: A Project that shows courage includes any or all of these three elements:

1. Takes a Stand: Your Team makes a personal commitment to take action to make something better. Your Team believes that you can, and should, make a difference.

2. Takes Risks: Your Team takes action for the greater good, even in the face of difficult choices or consequences. Your Team takes action, even if you’re afraid of what else might happen.

3. Perseveres: Your Team has overcome challenges, obstacles or hardships to make a change. Your Team sticks with it even when things get really hard.

(E) Level of Collaboration: A Project that shows collaboration includes either or both of these elements:

1. Engages and Inspires Others: Your Team motivates others to partner with you to improve and strengthen your impact. Your Team needs others to make change possible, and can move them to action.

2. Makes a Positive Impact: Your Team creates positive, noticeable and enduring change. Your Team knows your project has made a positive difference because you can see it and others see it, too.

The ten (10) Teams with the highest total scores determined during the Phase 2 judging period indicated in the Challenge Timeline table based on the above criteria will be selected as the Phase 2 Finalists. In the event of a tie, the Team that submitted the Phase 2 Submission that more strongly reflects the Peacemaking Qualities (criteria (C) through (E)), as determined by the panel of judges in it is sole discretion, will be deemed to have a higher score.

Each Phase 2 Finalist will be invited to have two (2) of its Team members participate in the Accelerator, and will be eligible to participate in Phase 3.

The choice of the Phase 2 Finalists is final and binding and not subject to review or appeal.

iii. Finalists Notification. The Phase 2 Finalists will be announced on the Sponsor’s website, on or about [May 19, 2017]. Each potential Phase 2 Finalist will be notified at the email address and/or phone number that was submitted by the Team in its Phase 1 Submission during the Phase 2 Finalists Notification period indicated in the Challenge Timeline table above. If a Team member of a potential Phase 2 Finalist does not respond to a phone/email notification from the Sponsor within five (5) days of receipt, the Sponsor reserves the right to disqualify the potential Phase 2 Finalist and attempt to select another potential Phase 2 Finalist based on the procedures described above. The Sponsor is not responsible for and will not be liable for late, lost, misdirected or unsuccessful efforts to notify a Team member of a potential Phase 2 Finalist.

(c) Phase 3 (Accelerator Phase)
i. How to Enter. To enter Phase 3 of the Challenge, your Team must…

(A) Be selected as a Phase 2 Finalist;

(B) Select two (2) Team members to participate in the Accelerator, through which those Team members will have the opportunity to meet and work with industry experts to create plans for the next stage of the Team’s Project; and

(C) Complete a Phase 3 Submission by presenting plans and requesting funds for the next stage of the Team’s Project to the Accelerator panel of judges, as described below. One (1) Phase 3 Submission per Team.

ii. Judging and Criteria. Eligible Phase 3 Submissions will be judged by a qualified panel of judges consisting of employees, officers or directors of the Sponsor and Allstate, and such other qualified judges selected by the Sponsor in its sole discretion, and based on the following criteria, which will be weighted equally:

(A) Each of the criteria set forth in Section 3(b)(ii) (Phase 2: Judging and Criteria); and

(B) Demonstration of Presentation Skills in Phase 3 Submission.

Each Phase 2 Finalist will receive $1,000 for participating in the Accelerator and submitting an eligible Phase 3 Submission by the Phase 3 Deadline, and the panel of judges will distribute $15,000 among the participating Phase 2 Finalists with eligible Phase 3 Submissions (the “Phase 3 Finalists”) in proportion to the funds requested and based on satisfaction of the criteria set forth above. In the event of a tie, the Team that submitted the Phase 3 Submission that more strongly reflects the Peacemaking Qualities (criteria (C) through (E) in Section 3(b)(ii) (Phase 2: Judging and Criteria)), as determined by the panel of judges in it is sole discretion, will be deemed to have a higher score. For additional information on the Challenge prizes, see Section 4 (Prizes).

The choice of the Phase 3 Finalists and the amount of funds awarded for continuation of their Teams’ Projects is final and binding and not subject to review or appeal.

iii. Phase 3 Finalists Notification. The Phase 3 Finalists will be announced on the Sponsor’s website, on or about [June 18, 2017]. Each Phase 3 Finalist will be notified of the amount of funds awarded for continuation of their Teams’ Projects on or about [June 18, 2017] at the email address and/or phone number that was submitted by the Team in its Phase 1 Submission. The Sponsor is not responsible for and will not be liable for late, lost, misdirected or unsuccessful efforts to notify a Team member of a Phase 3 Finalist.

4. PRIZES:

(a) 100 Phase 1 Prizes. The Phase 1 Finalists that are verified as described in Section 3(a)(iii) (Phase 1: Finalists Notification and Verification) will receive the funds requested in the applicable Team’s Phase 1 Submission (ranging from $25 to $250) to be used for purposes of implementing the Team’s Project. The odds of a Team being selected as a Phase 1 Finalist are affected by the number of eligible Phase 1 Submissions received by the end date indicated in the Challenge Timeline table above for the applicable Phase 1 round. Total approximate retail value (“ARV”) of all Phase 1 prizes: $50,000.

(b) 10 Phase 2 Prizes. Two Team members from each of the Phase 2 Finalists will be able to participate in the Accelerator. The odds of a Phase 1 Finalist being selected as a Phase 2 Finalist are approximately 1/10.

(c) 10 Phase 3 Prizes. The Phase 3 Finalists will receive $2,000 each for participating in the Accelerator and submitting an eligible Phase 3 Submission. An additional $10,000 will be awarded to one winner as selected by a combination of public votes and judges scores. Public votes will account for 10% of the final total. Prizes are to be used for purposes of implementing next steps in the Phase 3 Finalists’ Projects. All Phase 2 Finalists that participate in the Accelerator and submit an eligible Phase 3 Submission will receive a minimum of $2,000. Total ARV of all Phase 3 prizes: $28,000.

(d) Prize Restrictions. Prizes are non-transferable and no prize substitution is permitted, except in the sole discretion of the Sponsor. The Sponsor reserves the right to substitute a prize in whole or in part with one of equal or greater value. All costs and expenses associated with prize acceptance and use not specifically provided herein are the responsibility of each Team selected as a finalist and its members. Taxes on any prize, including income and/or sales taxes, are the sole responsibility of the applicable Team selected as a finalist and its members.

5. USE OF SUBMISSIONS:

By submitting Submissions or other content to the Sponsor in connection with the Challenge, or by permitting one of your Team members to do so on your behalf, you automatically represent and warrant that you have the right to grant, and do hereby grant, to the Sponsor the paid-up, royalty-free, perpetual, irrevocable, sublicensable, non-exclusive right and license to (a) use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display any such Submissions and content (in whole or in part) worldwide and/or to incorporate all or any portion of such Submissions and content in other works in any form, media or technology now known or later developed for the full term of any patent, trademark, trade secret, copyright or other proprietary rights of any party that may exist in such Submissions or content; and (b) use the Submissions and content, including without limitation, the right and license to make, use, sell, offer for sale and import any products and/or services which practice or embody, or are configured for use in practicing, all or any portion of the Submissions or content and the right to practice any methods related to such products or services in connection with use of the Submissions or content. You warrant that the Submissions and content have not been copied from any third party, and use of the Submissions or content by the Sponsor or any third party described in these Official Rules will not infringe or involve the misappropriation of any third-party rights and agree to indemnify and hold harmless the Sponsor and all third parties described in these Official Rules from and against any breach of this warranty.

Under no circumstances will the Sponsor be required to treat any Submissions or content as confidential. The Sponsor will be entitled to use the Submissions and content for any purpose whatsoever without compensation to you or any other person. For the avoidance of doubt, the Sponsor will not be liable to you or any other person for any ideas for the Sponsor’s business (including, without limitation, designs or ideas for products or services) derived from the Submissions or content and will not incur any liability as a result of any similarities to the Submissions or content that may appear in any future products or services of the Sponsor.

6. GENERAL CONDITIONS; LIMITATION OF LIABILITY AND RELEASE; GOVERNING LAW:

The Sponsor, Allstate and their agents, directors, officers, shareholders, employees, insurers, parents, subsidiaries, divisions, affiliates, predecessors, successors, representatives, advertising, promotion and fulfillment agencies and legal advisors (collectively, the “Released Entities”) are not responsible for, shall not be liable for and hereby disclaim all liability arising from or relating to: (a) late, lost, stolen, delayed, damaged, misdirected, misaddressed, incomplete or unintelligible Submissions; (b) telephone, electronic, hardware or software program, network, Internet, computer or other malfunctions, failures or difficulties of any kind, whether human or technical; (c) failed, incomplete, garbled or delayed computer or email transmissions; (d) any condition caused by events beyond the control of the applicable Released Entity; (e) any injuries, losses or damages of any kind arising in connection with or as a result of the prizes, or acceptance, possession or use of the prizes, or from participation in the Challenge; or (f) any printing or typographical errors in any materials associated with the Challenge. The Sponsor reserves the right, in its sole discretion, to suspend, modify or cancel the Challenge should any unauthorized human intervention or other causes beyond the Sponsor’s control corrupt or affect the administration, security, fairness or proper conduct of the Challenge. In the event that proper administration of the Challenge is prevented by such causes as contemplated above, the Sponsor will pick the finalists from all eligible, non-suspect Submissions received prior to such action. By participating in the Challenge, participants and finalists agree to release, discharge and hold harmless the Released Entities, and all others associated with the development and execution of the Challenge, from any and all losses, damages, rights, claims and actions of any kind arising out of or relating to the Challenge, participation in the Challenge, the prizes and/or acceptance, possession, use or misuse of the prizes, including but not limited to statutory and common law claims for misappropriation or a participant’s right of publicity. The Challenge shall be governed by Massachusetts law.

7. ARBITRATION AGREEMENT; DISPUTE RESOLUTION BY BINDING ARBITRATION:

PLEASE READ THIS SECTION CAREFULLY AS IT AFFECTS YOUR RIGHTS.

(a) Agreement to Arbitrate: This Section 7 is referred to in these Official Rules as the “Arbitration Agreement.” You agree that any and all disputes or claims that have arisen or may arise between you and the Sponsor, whether arising out of or relating to these Official Rules, the Challenge, your participation in the Challenge, the prizes, acceptance, possession, use or misuse of the prizes, any advertising, or any aspect of the relationship between you and the Sponsor, shall be resolved exclusively through final and binding arbitration, rather than a court, in accordance with the terms of this Arbitration Agreement, except that you may assert individual claims in small claims court, if your claims qualify. Further, this Arbitration Agreement does not preclude you from bringing issues to the attention of federal, state or local agencies, and such agencies can, if the law allows, seek relief against the Sponsor on your behalf. You agree that, by participating in the Challenge, you and the Sponsor are each waiving the right to a trial by jury or to participate in a class action. Your rights will be determined by a neutral arbitrator, not a judge or jury. The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.

(b)  Prohibition of Class and Representative Actions and Non-Individualized Relief: YOU AND THE SPONSOR AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING. UNLESS BOTH YOU AND THE SPONSOR AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON’S OR PARTY’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CONSOLIDATED, REPRESENTATIVE OR CLASS PROCEEDING. ALSO, THE ARBITRATOR MAY AWARD RELIEF (INCLUDING MONETARY, INJUNCTIVE AND DECLARATORY RELIEF) ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF NECESSITATED BY THAT PARTY’S INDIVIDUAL CLAIM(S).

(c) Pre-Arbitration Dispute Resolution: The Sponsor is always interested in resolving disputes amicably and efficiently, and most participant concerns can be resolved quickly and to the participant’s satisfaction by emailing the Sponsor’s support team at [email protected]. If such efforts prove unsuccessful, a party who intends to seek arbitration must first send to the other, by certified mail, a written Notice of Dispute (“Notice”). The Notice to the Sponsor should be sent to Peace First, Inc., Attn: Meredith Hamilton, 25 Kingston Street, 6th Floor, Boston, MA 02111 (“Notice Address”). The Notice must (i) describe the nature and basis of the claim or dispute and (ii) set forth the specific relief sought. If the Sponsor and you do not resolve the claim within sixty (60) calendar days after the Notice is received, you or the Sponsor may commence an arbitration proceeding. During the arbitration, the amount of any settlement offer made by the Sponsor or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or the Sponsor is entitled.

(d) Arbitration Procedures: Arbitration will be conducted by a neutral arbitrator in accordance with the American Arbitration Association’s (“AAA”) rules and procedures, including the AAA’s Supplementary Procedures for Consumer-Related Disputes (collectively, the “AAA Rules”), as modified by this Arbitration Agreement. For information on the AAA, please visit its website, http://www.adr.org. Information about the AAA Rules and fees for consumer disputes can be found at the AAA’s consumer arbitration page, http://www.adr.org/consumer_arbitration. If there is any inconsistency between any term of the AAA Rules and any term of this Arbitration Agreement, the applicable terms of this Arbitration Agreement will control unless the arbitrator determines that the application of the inconsistent Arbitration Agreement terms would not result in a fundamentally fair arbitration. The arbitrator must also follow the provisions of these Official Rules as a court would. All issues are for the arbitrator to decide, including, but not limited to, issues relating to the scope, enforceability and arbitrability of this Arbitration Agreement. Although arbitration proceedings are usually simpler and more streamlined than trials and other judicial proceedings, the arbitrator can award the same damages and relief on an individual basis that a court can award to an individual under these Official Rules and applicable law. Decisions by the arbitrator are enforceable in court and may be overturned by a court only for very limited reasons.

Unless the Sponsor and you agree otherwise, any arbitration hearings will take place in a reasonably convenient location for both parties with due consideration of their ability to travel and other pertinent circumstances. If the parties are unable to agree on a location, the determination shall be made by AAA. If your claim is for $10,000 or less, the Sponsor agrees that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing or by an in-person hearing as established by the AAA Rules. If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules. Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based.

(e) Costs of Arbitration: Payment of all filing, administration and arbitrator fees (collectively, the “Arbitration Fees”) will be governed by the AAA Rules, unless otherwise provided in this Arbitration Agreement. Any payment of attorneys’ fees will be governed by the AAA Rules.

(f) Confidentiality: All aspects of the arbitration proceeding, and any ruling, decision or award by the arbitrator, will be strictly confidential for the benefit of all parties.

(g) Severability: If a court or the arbitrator decides that any term or provision of this Arbitration Agreement other than Section 7(b) above is invalid or unenforceable, the parties agree to replace such term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision, and this Arbitration Agreement shall be enforceable as so modified. If a court or the arbitrator decides that any of the provisions of Section 7(b) is invalid or unenforceable, then the entirety of this Arbitration Agreement shall be null and void. The remainder of these Official Rules will continue to apply.

8. WINNERS LIST:

The first names, last initials and cities and states of the Team members of the Phase 1, Phase 2 and Phase 3 Finalists will be posted on the Sponsor’s website as described in Section 3 (Challenge Phases).

9. SPONSOR:

Peace First, Inc.
25 Kingston Street, 6th Floor
Boston, MA 02111

10. NOTICE:

The Sponsor reserves the right to prosecute and seek damages against any individual who attempts to deliberately undermine the proper operation of the Challenge in violation of these Official Rules and/or criminal and/or civil law.

11. COPYRIGHT:

©2017 Peace First, Inc. All rights reserved. Peace First, Inc., the Peace First Challenge and the associated logos are the property of Peace First, Inc. Any other trademarks, product names and company names or logos cited in these Official Rules are the property of their respective owners.